What did you learn about marketing strategies in the films industry?
We learnt that it would be very difficult to market a trailer and a film without the power of social media. Having social media at hand made the whole process a lot easier. As our target audience are teens, by using Facebook and Twitter, it was easier to promote the film to them. This is evident through Facebook comments, tweets and the response on our YouTube video.
If you had more time, what other marketing campaigns would you also include and why?
If we had more time, we would focus more on our synergies. Although Cadbury is aimed at all target audiences, Claire's Accessories is only aimed at females. We could design and plan a synergy with a company who appeal and make items for males too.
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