For the first we have teamed with Cadbury. Inside the packaging of chocolate there will be temporary tattoos available, matching the ones of the characters in the movie.
 |
| A drawing of what our synergy with Cadbury could look like. |
For the second we have designed a bow which shows the different fractions from the movie. It's sort of like merchandise, however we could team up with companies such as Claire's Accessories to promote ourselves.
 |
| Design of a bow representing the fractions from the Divergent Movie. |
By teaming up with Cadbury we are not only being advertised to our target audience of teenagers, but also secondary audiences from children right through to adults.
Also, with Claire's Accessories, we are potentially getting more attention from the younger, female generation as that is who Claire's Accessories' main target audience is.
No comments:
Post a Comment