Representations - Age

Here is a video challenging the Adult stereotype.



This video challenges the stereotype that adults are sensible and serious.

The group of women who are feeling ill are not being serious at all, they're also not caring for each other and are being disrespectful to not only each other, but the shop owner.

The other two women who are feeling okay are acting very immaturely and child-like. They are both trying to out-do each other and have quite a 'bitchy' tone in the way they speak.

Mode of address (S) = as said, they are talking to each other in quite a child-like and 'bitchy' manner, emphasising their immaturity.

Facial expressions (MES) = their facial expressions when they're beginning to feel ill (gagging and farting) is also highlight the disrespect they have.

Establishing shot (CamSAMC) = the establishing shot of the outdoors with Lilian sitting on the ground also emphasises the disrespect she's showing to the shop owner and the dress.

Overhead shot (CamSAMC) = when Megan is in the bathroom, this again is highlighting the adults' immaturity.

Pace (E) = the fast pace editing when the women are running to the toilets shows how desperate they are to get there. They're unable to remain calm, they're all rushing and are in a panic to get there.

Pace (E) = slower pace between the two women who are not unwell, really emphasising the 'bitchiness' and the immature behaviour they're showing.

Here is a video reinforcing the adult stereotype.



Caring - establishing shot, two parents and the child playing together at home (CamSAMC)
             - two shot of mother and child (CamSAMC)
             - close up of child (CamSAMC), showing his facial expression, love and happiness (MES)

Hard-working - establishing shot of the gym (CamSAMC)
                       
Affectionate - reverse zoom (CamSAMC)
                     - long shot (CamSAMC) allows us to see body language (MES)
                     - close up (CamSAMC) allows us to see facial expression (MES)

Serious - costume = Army uniform, emphasises seriousness (MES)

Representations - Gender

Here is a video challenging the female gender stereotype.

This video challenges the stereotype that all women are weak.

Becoming a fire-fighter requires great strength and determination and this is shown by the females in the video.
They must be physically fit to be able to carry out the tasks and they are challenging the stereotype by proving that women can be strong and can do the same jobs as men and to as good a standard.

EBIs:

Pace = the slow/ medium pace emphasises the realism of the events. Showing females are capable of accomplishing such things.

Costume = although it's non-fiction, the women's clothing is extremely weighty and heavy. This proves their strength, challenging the female stereotype and indicates that they genuinely are doing the same jobs that men do.

Mode of address = they seem excited and enthusiastic by the opportunity to experience firefighting, reminding us that girls don't normally get these experiences or opportunities, even in today's society.

Facial expression = the girls seemed to be enjoy themselves in the firefighter boot camp and I can tell this from their facial expression. They seemed proud of themselves for accomplishing something which is generally assossiated with the opposite sex.

Time allocation = there are only women in the video, showing how important the project is for them. The young girls have the vast majority of the screen time. This is again, highlighting the importance of the firefighter boot camp for the young girls to express their strength and determination and drive to break the female stereotype.

Marketing Films Questions

How do institutions market films?

Institutions market their films in a number of different ways such as: using social media, posters, magazine articles, TV and radio interviews/adverts, as well as getting the audience involved through competitions. Institutions invest loads of money into making sure people know about their film- almost as much as the budget for the film itself!

How do institutions market audiences?

They make sure they know exactly what it is that the audience wants. They are able manipulate different things for different audiences.

What types of technology is used and why?

Internet is widely used and that is because it's everywhere. Everyone can access the internet and everybody uses it. Anything they produce or anything they want to advertise can go worldwide so easily. There are also digital billboards, digital posters and apps.

What is the difference of marketing in different types of films?

The type of marketing you do is dependant on the genre of the film, the age of the target audience, the gender of the target audience and many more features. Things will differ because you wouldn't advertise and market an 18+ movie in a children's Happy Meal at McDonalds for example, but you would advertise a new animated children's movie there. So, different types of films require different types of marketing.

What have you learned about audience?

I've learnt that different things will apply and be suitable for different types of audiences. For example, the way in which you advertise/market: the companies you synergise with and the types of social media you use. You must know your audience inside out; know what they want and what they'd be likely to buy and consume.

How do they consume film marketing?

The audience consume the film marketing by absorbing and taking in whatever it is they have seen. Depending on the type of the film or the target audience, the types of consumption will differ. For example, it could be watching an advert or trailer for the film, or it could be eating the product with whom the film was synergised with. Everything done by the institutions is the thought out carefully to get the audiences to consume film marketing and it is very rarely that things that go well happen by accident.

Post-Production

We learnt that post-production is very important but is also very time consuming. Post production includes editing and it is vital that the editing is correct because this is essentially what makes the film good or bad. Editing should be 'invisible'. An audience member shouldn't be able to notice the editing in or in between scenes.

An example of what some more professional editing and post-production equipment could look like.

Production

We learnt that production is also crucial to get right. It involves actually making the product, so in this case, it's the filming process. If there is a short time period to complete the filming then you cannot afford to wast time re-filming or getting things wrong. You have to make sure you get things like the setting and lighting right.

An example of film production.

Pre-Production

We learnt that pre-production is a crucial stage of the overall production process. Without it being done carefully and correctly, you will end up getting lost and confused in the next stages of the process. Pre-production is vital to get right and is just as important as the other two steps. It includes, planning, storyboarding, scripting, getting costumes and making props etc.

An example of a storyboard.

What I learned...

This is what we learnt from our swede campaigns.

What did you learn about marketing strategies in the films industry?

We learnt that it would be very difficult to market a trailer and a film without the power of social media. Having social media at hand made the whole process a lot easier. As our target audience are teens, by using Facebook and Twitter, it was easier to promote the film to them. This is evident through Facebook comments, tweets and the response on our YouTube video.

If you had more time, what other marketing campaigns would you also include and why?

If we had more time, we would focus more on our synergies. Although Cadbury is aimed at all target audiences, Claire's Accessories is only aimed at females. We could design and plan a synergy with a company who appeal and make items for males too.

10 Facts - INTERSTELLAR

Interesting facts about Interstellar

1. The film was distributed by 'Paramount Pictures' and 'Warner Bros Pictures'.
2. The budget was $165 million.
3. It made $137,836, 670 from the box office.
4. The production companies for this film were 'Syncopy', 'Lynda Obst Productions' and 'Legendary Pictures'.
5. Actors from the film (Christopher Nolan and Matthew McConaughey) made their first appearances at Comic-Con 2014 to promote Interstellar.
6. By October 2014, 'Paramount' partnered with Google to also promote Interstellar.
7. Interstellar was nominated for Original Score for the Hollywood Music in Media Awards.
8. Prior to the film's public release, Paramount hosted a private screening on October 19th 2014 at an IMAX theatre in Manhattan.
9. The film officially premiered on October 26th 2014 in Los, Angeles, California.
10. It premiered in Europe on October 29th 2014 at Leicester Square, London.

Facts - MY BROTHER THE DEVIL

Interesting facts about My Brother the Devil

1. It is a 2012 British film written and directed by Sally El Hosaini.
2. It was distributed by 2 indie companies called 'UK: Verve Pictures' and 'North America: 108 Media'
3. The film had a budget of only £650,000.
4. It was released in UK on November 9th 2012.
5. It was in US cinemas from March 22nd 2013.
6. Production time was short so they weren't able to make mistakes to re-film.
7. The film earned $1,200,100 from the box office.
8. It was mainly aimed at niche audiences such as for people from East London as they'd relate to the film more.
9. Two indie companies produced the films. These were called 'Rocks Nest Entertainment' and 'Wild Horses Film Company'
10. The film has won awards including awards at the '2012 Sundance Film Festival' and at the '2012 Berlin International Film Festival'.
11. It was filmed in two locations: London and Hackney.
12. To edit the film, they rented and liaised with other companies.
13. The film doesn't have a website, but there is a Facebook and Twitter page for it.

Facts - THOR 2 (THE DARK WORLD)

Interesting facts about Thor: The Dark World

1. The world premier was held in London (Leicester Square) on October 23rd 2012.
2. The budget was $170 million.
3. The film made a worldwide total of $644.8 million.
4. It was produced by 'Marvel Studios'
5. It was distributed by 'Walt Disney Studios Motion Pictures'
6. In July 2013, it was announced that a video game called 'Thor the Dark World: The Official Game', would be released.
7. The movie has been nominated for 17 different awards, including the People's Choice Awards and the MTV Movie Awards.
8. The movie had a synergy with Lego.
9. The USA DVD release date was February 25th 2014.
10. Iceland was chosen the main setting for the movie because of the black volcanic landscapes.
11. The film was directed by Alan Taylor
12. The game (mentioned in number 6) was a way to help market the film.
13. 140 weapons for the movie were made in 10 weeks.

Facts - SKYFALL

Interesting facts about Skyfall

1. The movie budget was $150-200 million.
2. It premiered in London at the Royal Albert Hall on October 23rd 2012.
3. The film has won two BAFTA awards, two Academy awards and two Grammys.
4. It was distributed by MGM (Metro-Goldwyn-Mayer) and Sony.
5. Development of the movie was suspended during 2010 because of MGM's financial troubles.
6. Pre-production resumed in the December of 2010 once MGM got out of bankruptcy.
7. "Skyfall" was confirmed as the title on November 3rd 2011.
8. The UK DVD release was advertised by a train covered in 007 vinyls.
9. Some synergies for Skyfall include working with Coca-Cola Zero and Heineken.
10. There have been a recorded total of 24 factual and continuity errors in the film.
11. The film took a total of 128 days to film.
12. The director of the film was Sam Mendes.
13. The music was by Thomas Newman.

Evidence - Sweded Trailer

Evidence of us filming our sweded trailer.

Laurel and Bridget setting up equipment.

Jordan filming a scene while Laurel and Bridget look through our storyboard.

Me filming Laurel.

Associated products (synergy) - Sweded Trailer

Here are two examples of products we could bring out if we were to make a synergy with other companies.

For the first we have teamed with Cadbury. Inside the packaging of chocolate there will be temporary tattoos available, matching the ones of the characters in the movie.

A drawing of what our synergy with Cadbury could look like.

For the second we have designed a bow which shows the different fractions from the movie. It's sort of like merchandise, however we could team up with companies such as Claire's Accessories to promote ourselves.

Design of a bow representing the fractions from the Divergent Movie.

By teaming up with Cadbury we are not only being advertised to our target audience of teenagers, but also secondary audiences from children right through to adults.

Also, with Claire's Accessories, we are potentially getting more attention from the younger, female generation as that is who Claire's Accessories' main target audience is.

Competition - Sweded Trailer

Here is a promotional competition which we ran on our Twitter page.

Our audience are likely to take part as the prize is to win 'Divergent Sweded goodies'. As they are fans of the film, they will be excited by the opportunity and the potential to win the prizes.

The competition rules and requirements.

A screen-grab of us promoting our competition on Twitter.

An example of another film promoting through competitions is 'Skyfall'. There was a competition after the premier of the film whereby the audience had to caption funny photos which had been taken there.

An online Skyfall competition.

Awards Ceremony Clip - Sweded Trailer

This is a video where the two main actors from the movie are presenting an award at a ceremony.
We used the opportunity to promote Divergent Sweded to an even wider audience.

• The film was mentioned in a quite explicitly which made it humorous. 
• The actual awards ceremony wasn't specified but that is because the movie can be promoted to any new audience to try and grab their attention as well as that of the target audience.

Promotional Tour: Magazine Cover - Sweded Trailer

Here is a magazine cover promoting our movie, 'Divergent Sweded'. 

The front cover of 'Hello!' magazine, promoting our sweded trailer and movie.

Despite 'Hello!' magazine being largely targeted at adults, we conducted some research from teenagers in our school and the majority of them said actually read it, so that is why we chose this magazine to promote our movie as it is read by our target audience of teenagers.

Promotional Tour: TV Show Interview - Sweded Trailer

This is an example of what a TV show interview could look like.
The two main actors from Divergent Sweded are representing the movie and are talking about it on the show.

Twitter promotion of the TV show interview.

We decided to create our own TV show to have the interview because as Teenagers ourselves, we feel like there isn't a TV chat show out there which is aimed at us alone.

Twitter Page - Sweded Trailer

To view our promotional Twitter page click here.

Screen grab of our Twitter page.

A tweet received from a target audience member.

Twitter appeals to our teenage target audience because teenagers generally spend a lot of time on social media so by promoting our trailer on here, it will appeal to them and in turn, we will receive a larger audience.

Twitter is also a great way to interact with celebrities and people you may admire, so it's a great way to promote a trailer and movie as it has actors who fans may want to interact with.

Facebook Page - Sweded Trailer

To get to our promotional Facebook page, click here.

A screen grab of our Facebook page, promoting our trailer.

Facebook appeals to our target audience of teenagers because its a form of social media and that is what today's society revolves around.

Many teenagers spend their time on Facebook so it's a good way for us to let them know about our trailer and attract an audience.

YouTube Hits and Comments - Sweded Trailer

Here are some screen-grabs of the comments and hits we received on our Sweded Trailer of Divergent on YouTube.

Comment from an impressed audience member.

A comment telling us how we've inspired others to make their own swedes.

We received over 300 views on our trailer.

I feel as if we successfully reached our target audience because:

• there were many comments left on the videos
• the comments received were from teenagers (the target audience)
• in less than one day we managed to collect over 300 views on both versions of our swede
• we promoted our trailer a lot to attract the attention of the target audience

Posters - Sweded Trailer

Here is an example of a promotional poster for our movie, Divergent Sweded.

One of the posters to promote our movie.

The poster attracts an audience because:

• It has the actors on the front to catch the attention of fans and members of the target audience.
• The name of the movie is clear at the bottom
• It doesn't give too much information away so the target audience should still be intrigued to watch it.

In the real world the poster could be placed

• on billboards
• at bus stops or train stations
• on the sides of buses
• in magazines or newspapers and more.

Target Audience Info - Sweded Trailer

This is the information about are target audience.

AGE:  Teenagers around 13-18 (also, pre-teens) as this is the target audience the book itself was aimed at.

GENDER:  Both, as both male and females are able to relate the story line.

ETHNICITY: ALL

CLASS/STATUS:  ALL

INTEREST/LIFESTYLE:  Into action movies and enjoys a challenge, they'd be able to relate.

SWEDED TRAILER: DIVERGENT

This is our group's sweded trailer of Divergent.


This video has both our version and the original playing side by side.



The second video is only our version of the trailer but with the original audio.

2009 AS MEDIA EXAM VIDEO (G322)

This is the video which appeared in the AS Media exam of 2009. The representation was gender.