Representations - Gender

Here is a video challenging the female gender stereotype.

This video challenges the stereotype that all women are weak.

Becoming a fire-fighter requires great strength and determination and this is shown by the females in the video.
They must be physically fit to be able to carry out the tasks and they are challenging the stereotype by proving that women can be strong and can do the same jobs as men and to as good a standard.

EBIs:

Pace = the slow/ medium pace emphasises the realism of the events. Showing females are capable of accomplishing such things.

Costume = although it's non-fiction, the women's clothing is extremely weighty and heavy. This proves their strength, challenging the female stereotype and indicates that they genuinely are doing the same jobs that men do.

Mode of address = they seem excited and enthusiastic by the opportunity to experience firefighting, reminding us that girls don't normally get these experiences or opportunities, even in today's society.

Facial expression = the girls seemed to be enjoy themselves in the firefighter boot camp and I can tell this from their facial expression. They seemed proud of themselves for accomplishing something which is generally assossiated with the opposite sex.

Time allocation = there are only women in the video, showing how important the project is for them. The young girls have the vast majority of the screen time. This is again, highlighting the importance of the firefighter boot camp for the young girls to express their strength and determination and drive to break the female stereotype.

Marketing Films Questions

How do institutions market films?

Institutions market their films in a number of different ways such as: using social media, posters, magazine articles, TV and radio interviews/adverts, as well as getting the audience involved through competitions. Institutions invest loads of money into making sure people know about their film- almost as much as the budget for the film itself!

How do institutions market audiences?

They make sure they know exactly what it is that the audience wants. They are able manipulate different things for different audiences.

What types of technology is used and why?

Internet is widely used and that is because it's everywhere. Everyone can access the internet and everybody uses it. Anything they produce or anything they want to advertise can go worldwide so easily. There are also digital billboards, digital posters and apps.

What is the difference of marketing in different types of films?

The type of marketing you do is dependant on the genre of the film, the age of the target audience, the gender of the target audience and many more features. Things will differ because you wouldn't advertise and market an 18+ movie in a children's Happy Meal at McDonalds for example, but you would advertise a new animated children's movie there. So, different types of films require different types of marketing.

What have you learned about audience?

I've learnt that different things will apply and be suitable for different types of audiences. For example, the way in which you advertise/market: the companies you synergise with and the types of social media you use. You must know your audience inside out; know what they want and what they'd be likely to buy and consume.

How do they consume film marketing?

The audience consume the film marketing by absorbing and taking in whatever it is they have seen. Depending on the type of the film or the target audience, the types of consumption will differ. For example, it could be watching an advert or trailer for the film, or it could be eating the product with whom the film was synergised with. Everything done by the institutions is the thought out carefully to get the audiences to consume film marketing and it is very rarely that things that go well happen by accident.

Post-Production

We learnt that post-production is very important but is also very time consuming. Post production includes editing and it is vital that the editing is correct because this is essentially what makes the film good or bad. Editing should be 'invisible'. An audience member shouldn't be able to notice the editing in or in between scenes.

An example of what some more professional editing and post-production equipment could look like.

Production

We learnt that production is also crucial to get right. It involves actually making the product, so in this case, it's the filming process. If there is a short time period to complete the filming then you cannot afford to wast time re-filming or getting things wrong. You have to make sure you get things like the setting and lighting right.

An example of film production.

Pre-Production

We learnt that pre-production is a crucial stage of the overall production process. Without it being done carefully and correctly, you will end up getting lost and confused in the next stages of the process. Pre-production is vital to get right and is just as important as the other two steps. It includes, planning, storyboarding, scripting, getting costumes and making props etc.

An example of a storyboard.

What I learned...

This is what we learnt from our swede campaigns.

What did you learn about marketing strategies in the films industry?

We learnt that it would be very difficult to market a trailer and a film without the power of social media. Having social media at hand made the whole process a lot easier. As our target audience are teens, by using Facebook and Twitter, it was easier to promote the film to them. This is evident through Facebook comments, tweets and the response on our YouTube video.

If you had more time, what other marketing campaigns would you also include and why?

If we had more time, we would focus more on our synergies. Although Cadbury is aimed at all target audiences, Claire's Accessories is only aimed at females. We could design and plan a synergy with a company who appeal and make items for males too.

10 Facts - INTERSTELLAR

Interesting facts about Interstellar

1. The film was distributed by 'Paramount Pictures' and 'Warner Bros Pictures'.
2. The budget was $165 million.
3. It made $137,836, 670 from the box office.
4. The production companies for this film were 'Syncopy', 'Lynda Obst Productions' and 'Legendary Pictures'.
5. Actors from the film (Christopher Nolan and Matthew McConaughey) made their first appearances at Comic-Con 2014 to promote Interstellar.
6. By October 2014, 'Paramount' partnered with Google to also promote Interstellar.
7. Interstellar was nominated for Original Score for the Hollywood Music in Media Awards.
8. Prior to the film's public release, Paramount hosted a private screening on October 19th 2014 at an IMAX theatre in Manhattan.
9. The film officially premiered on October 26th 2014 in Los, Angeles, California.
10. It premiered in Europe on October 29th 2014 at Leicester Square, London.